
Social Hangover
In today’s society, many people might experience “social awkwardness” or “social phobia”. A small number of people may confuse shyness with social disorder. This project is an attempt to promote social phobia as an increasingly common psychological phenomenon to the community through online or offline exhibitions, with the aim of raising awareness and helping the social phobia community. At the same time, people who suffer from this condition can also find empathy in it.
The exhibition includes a logo, illustrations, posters, and a “self-anxiety test”, as well as online designs for the website and app. Through these products, we promote the characteristics of the social phobia group and give them more caring & understanding.
Identity System
Typeface, color, icons