Molly House
The purpose of this project was to design packaging with the functions of storage and display for the “Molly” doll. The whole package design utilizes vector illustration style in order to coherently fit the characteristics of the product such as bright colors, smooth lines, and an energetic appearance.
In addition, the interior scenes include the bedroom, door entrance, and closet with some interesting textures and pop-up structure design. The ultimate goal is to provide a functional, playable, and ornamental experience to users.
Research
The packaging design is based on an existing Chinese hipster brand "POP MART" and the specific character I chose, "MOLLY". The product allows customers to dress up and add some cute accessories such as clothes and jewelry.
Users of this doll usually keep buying the doll's peripheral products. However, the market does not have exclusive storage of these peripheral decorative products. So I found it a good opportunity to design a box with the functions of storage and display of dolls and their decorations, which is equivalent to a dollhouse, giving the user enough space for playing.
By researching the original brand, I decided to utilize vector illustration in order to match the style of the doll such as the bright color, clean lines, and energetic appearance.
Process
Diecut
System
Final Application
